ad-busting:

Here’s another example of an ad I busted that makes stereotypes about the kind of things women are interested in.

Not cool, Biore.

ad-busting:

Here’s another example of an ad I busted that makes stereotypes about the kind of things women are interested in.

Not cool, Biore.

Axe Makes Light of Violence Toward Women

The latest commercials for men’s Axe hair products feature perfectly coiffed men seducing women in unusual meet-cutes. This one is particularly unrealistic: during a home invasion, a woman is charmed by her burglar’s slicked-back hair. Creepy on many levels.

Watch the clip here.

Chicago is the Latest City to Tackle Teen Pregnancy with Weird Ads

Citywide advertising focuses on scare tactics and shame to prevent teen pregnancy - and in doing so, insults women, men, and transgender individuals.

Activists Demand Facebook Stop 'Glorifying Violence Against Girls and Women'

“A coalition of more than two dozen activists launched a campaign Tuesday demanding that Facebook, the world’s largest social media website, be more responsive to gendered threats and violent speech targeting women and girls within its communities. The activists are asking users to put pressure on the company where it will hurt the most: on the company’s advertisers.”

- Robin Marty

Amazon.com Sells Out Women and Violence Survivors

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Endorsed by the NRA, Zombie Industries is selling a shooting target on Amazon.com marketed to men. The barely clothed mannequin “bleeds” when hit by bullets. Originally called “The Ex”, Zombie Industries faced fire from anti-violence advocates and renamed the product “Alexa”, as if that were any better. The target promotes the idea that men should want to kill their ex-partners and attempts to make a joke of intimate partner violence.

In fact, gun violence against women is a serious problem:

  • 57% of mass shootings involve incidents of domestic violence.
  • The presence of a gun in a domestic violence situation increases the chance that a woman will be murdered by 500%.
  • 54% of women killed with guns are killed by intimate partners or family members.
  • 1 in 5 stalkers will threaten their victims with a weapon, and 78% of stalking victims are women.

Amazon.com is selling out women and violence survivors by selling this product. Tell Amazon.com that gun violence needs to be taken seriously.

Take Action:

1. Sign the Ultra Violet petition to Amazon.com

2. Contact Amazon.com CEO Jeffrey P. Bezos at Jeff.Bezos@Amazon.com or 206-622-2335

3. Call out media misogyny on our Not Cool blog: Hating on women as entertainment – in movies, music and mass media – still needs to be called out. Take action by posting on our Not Cool blog.

I saw this ad on the subway this morning. Not happy about it. I am a woman and a Zipcar member. I made several phone calls to the Zipcar main office (212.691.2884) and was told that someone would get back to me. I hope someone does. I am furious. I guess misogyny is becoming clever again. (Guess we’re going back toward ad campaigns like the 1970’s airline ad “Only Pat has big, beautiful 747s to Miami: I’m Pat. And I’m going to fly you like you’ve never been flown before.” 

Considering ZipCar charges by the hour, it gives a man a perfect excuse to get “in and out” more quickly than ever before.

-Sent to us by Diane S.

Women's Health leaves nasty taste with 'whore' picture caption

Not cool at all. What’s up with women calling other women whores?

Tell Reebok to drop Rick Ross!

Did you hear the new single from Rick Ross? In it, the Reebok spokesman and rapper talks about drugging and raping a woman, saying “put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it.”1
“Molly” is a popular street drug similar to ecstasy, which is used to distort reality and reduce inhibitions.2 His lyrics aren’t vague, he’s not hinting that he raped a woman—he’s clearly and proudly saying that he drugged and raped a woman who was not capable of consent.
Rick Ross has nearly 3 million Twitter followers3 and is releasing his 6th album this year.4 His last album debuted at #1 on the Billboard 2005—he’s well-known and has a huge following. Now, Reebok is paying him to promote their shoes and their entire brand.6 They’re holding him up as something to aspire to, thereby sending the message that raping a woman is cool—and that’s a dangerous message to send the boys and young men that Reebok markets to.
When a company rewards a man who raps about raping women, that’s promoting rape culture. Reebok needs to know that we won’t stand for this. Will you sign the petition telling Reebok that rape is NEVER okay and they should drop Rick Ross right away? Rick Ross is starting to get a lot of negative press over his song and companies are very sensitive about their brand.7 If we all push Reebok now, while the news is breaking, we can make sure they do the right thing and drop him.
Add your name to demand that Reebok drop Rick Ross.
Lots of blogs and other publications have been calling Ross out for his awful lyrics, including Huffington PostEbony, and The Grio.8Jamilah LeMieux at Ebony explained the problem with his lyrics particularly well:
“What’s so scary about Ross’ line is that this is something that a good number of men and boys actually do… This is not just another terrible rap lyric to be dismissed. This is an important teachable moment for young men, boys and even some full-grown adults who don’t understand consent. Who don’t understand that yes, even the girl who brought the molly and the Magnums to the party can be a victim if she was not able to decide when and how they were used. THIS IS RAPE CULTURE…”9
Rape culture is alive and well in the US. Take, for example, the horrible assault on the 16-year-old girl in Steubenville and the awful coverage of the trial from CNN.10 Or the attacks on rape survivor Zerlina Maxwell for speaking out against the idea that women are responsible for stopping men from raping them.11 Or the fact that only around 2-8% of all rape reports are fabricated, but college students think that half of all reported rapes are fake.12 And Reebok is promoting rape culture by rewarding Rick Ross for glorifying rape with lucrative endorsement deals.
But Reebok isn’t just marketing to young men—they also have a major marketing effort aimed at women consumers. If we can convince them that public outcry over their Rick Ross endorsement will help drive customers straight to their competitors, we’ll show them that it doesn’t pay to support rape culture and they should drop Rick Ross right now.
Add your name.
From our friends at Ultraviolet

New Ford Figo Ads come from India

Unreal. Can you guys believe someone thought these were a good idea given all the rape cases in India?

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The Shame Game:

“The New York Human Resources Administration (HRA) launched a new ad campaign this week that takes the use of shame tactics to prevent teen pregnancy to a whole new level…This campaign is an appalling waste of government dollars that seems likely to have more negative effects on teen parents than positive effects on teen pregnancy rates.”

Source (RH Reality Check):
http://bit.ly/YcY1nH

What’s the message here? Not cool.

What’s the message here? Not cool.

it’s not fitness. it’s exploitation. 
not cool equinox.

it’s not fitness. it’s exploitation.

not cool equinox.

Offensive Ad Campaign Brought to You By Playtex

Upworthy’s Adam Mordecai writes: “I haven’t confirmed who wrote the [Playtex products] ads, but the only rational explanation is that some vice president there thought that letting his teenage son who loves porn and has no understanding of women should be given free reign over a campaign for feminine hygiene products.”

photoshopped into perfection

check out this buzzfeed article with gifs of photoshopped celebs. even beyonce isn’t safe…

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