Here’s another example of an ad I busted that makes stereotypes about the kind of things women are interested in.
Not cool, Biore.
The latest commercials for men’s Axe hair products feature perfectly coiffed men seducing women in unusual meet-cutes. This one is particularly unrealistic: during a home invasion, a woman is charmed by her burglar’s slicked-back hair. Creepy on many levels.
Watch the clip here.
Faced with a teen pregnancy rate that’s reported to be one and a half times higher than the national average, the Chicago Department of Health decided that they needed to do something drastic. So they took to the subways with an ad they knew would be controversial, because that’s what cities are doing about teen pregnancy these days.
Citywide advertising focuses on scare tactics and shame to prevent teen pregnancy - and in doing so, insults women, men, and transgender individuals.
“A coalition of more than two dozen activists launched a campaign Tuesday demanding that Facebook, the world’s largest social media website, be more responsive to gendered threats and violent speech targeting women and girls within its communities. The activists are asking users to put pressure on the company where it will hurt the most: on the company’s advertisers.”
- Robin Marty
Endorsed by the NRA, Zombie Industries is selling a shooting target on Amazon.com marketed to men. The barely clothed mannequin “bleeds” when hit by bullets. Originally called “The Ex”, Zombie Industries faced fire from anti-violence advocates and renamed the product “Alexa”, as if that were any better. The target promotes the idea that men should want to kill their ex-partners and attempts to make a joke of intimate partner violence.
In fact, gun violence against women is a serious problem:
- 57% of mass shootings involve incidents of domestic violence.
- The presence of a gun in a domestic violence situation increases the chance that a woman will be murdered by 500%.
- 54% of women killed with guns are killed by intimate partners or family members.
- 1 in 5 stalkers will threaten their victims with a weapon, and 78% of stalking victims are women.
Amazon.com is selling out women and violence survivors by selling this product. Tell Amazon.com that gun violence needs to be taken seriously.
Take Action:
1. Sign the Ultra Violet petition to Amazon.com
2. Contact Amazon.com CEO Jeffrey P. Bezos at Jeff.Bezos@Amazon.com or 206-622-2335
3. Call out media misogyny on our Not Cool blog: Hating on women as entertainment – in movies, music and mass media – still needs to be called out. Take action by posting on our Not Cool blog.
I saw this ad on the subway this morning. Not happy about it. I am a woman and a Zipcar member. I made several phone calls to the Zipcar main office (212.691.2884) and was told that someone would get back to me. I hope someone does. I am furious. I guess misogyny is becoming clever again. (Guess we’re going back toward ad campaigns like the 1970’s airline ad “Only Pat has big, beautiful 747s to Miami: I’m Pat. And I’m going to fly you like you’ve never been flown before.”
Considering ZipCar charges by the hour, it gives a man a perfect excuse to get “in and out” more quickly than ever before.
-Sent to us by Diane S.
Reader accuses magazine of promoting ‘misogynistic attitudes’ in unwholesome comment next to cake recipe. By John Plunkett
Not cool at all. What’s up with women calling other women whores?
Unreal. Can you guys believe someone thought these were a good idea given all the rape cases in India?
The Shame Game:
“The New York Human Resources Administration (HRA) launched a new ad campaign this week that takes the use of shame tactics to prevent teen pregnancy to a whole new level…This campaign is an appalling waste of government dollars that seems likely to have more negative effects on teen parents than positive effects on teen pregnancy rates.”
Source (RH Reality Check):
http://bit.ly/YcY1nH
What’s the message here? Not cool.
it’s not fitness. it’s exploitation.
not cool equinox.
Offensive Ad Campaign Brought to You By Playtex
Upworthy’s Adam Mordecai writes: “I haven’t confirmed who wrote the [Playtex products] ads, but the only rational explanation is that some vice president there thought that letting his teenage son who loves porn and has no understanding of women should be given free reign over a campaign for feminine hygiene products.”
check out this buzzfeed article with gifs of photoshopped celebs. even beyonce isn’t safe…
